🔥 Features
Features of our lead
distribution software
Opta is the modern, intuitive lead distribution platform designed to help you get more done, without needing to be a tech genius. We provide all the features you need to capture, qualify, and route lead generation campaigns.
Campaign, publisher, capping, reject reports, and more.
Upload conversion data and your target KPI and we’ll automatically calculate your key metric across every data point in your campaign.
Start from scratch or clone a campaign and be up and running in minutes.
Your lead buyers and sellers get a free portal with real-time reporting, posting instructions, and more.
A birdseye view of your campaigns, publishers, and advertisers that you can customize to your taste.
Add fields to campaigns in bulk or set default fields for all of your campaigns.
Schedule updates to your campaign settings ahead of time and monitor them all in one place.
Easily view all lead data, posts into Opta, posts to endpoints, and more for easy troubleshooting.
Instantly review lead pings for performance tracking and validation.
Add leads in bulk or one-off to your global or campaign suppression lists through the platform or via API.
Create custom routing rules based on lead attributes and posting responses, ensuring each lead is sent to the appropriate destination in the exact sequence you want.
Instantly check leads against your existing database to prevent duplicates before acquisition, saving costs and maintaining data integrity.
Verify email, phone, address, IP, and more in real-time, ensuring you’re only accepting and paying for leads with valid contact information.
Easily resend leads based on specific criteria, reducing data loss and maximizing lead utilization.
Send leads in batches via email or FTP.
Prevent duplicate leads across multiple campaigns, ensuring you’re only paying for a unique lead once.
Block leads that come through without TrustedForm or Jornaya or leads flagged in the federal do-not-call list.
Set up sequential posting attempts to multiple endpoints, ensuring leads are delivered even if primary destinations are unavailable.
Don’t see the feature you’re looking for?
We’re very intentional about the features and functionality we build into Opta. We’re constantly
shipping new updates based on user feedback.
If you don’t see a feature that you need, drop us a note and let us know. We’d love to hear from you.
Ready to switch to Opta?
We’ll set you up for free.
Completely free done-for-you migrations.
Learn from our resources
Check out our free newsletter Post & Scale, the Opta blog, or our free guides.
Post & Scale Newsletter
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Opta Blog
Dive into in-depth articles on lead distribution strategies, platform updates, and expert tips to grow your campaigns smarter.
Opta Guides
Master lead distribution with step-by-step guides. Learn how to streamline workflows, manage partners, and drive more revenue.
Opta Networking
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