Features
Smart, modern lead distribution
The fastest way to scale your lead generation business with automated distribution, real-time insights, and seamless partner management.
Campaign, publisher, capping, reject reports, and more.
Upload conversion data and your target KPI and we’ll automatically calculate your key metric across every data point in your campaign.
Start from scratch or clone a campaign and be up and running in minutes.
Classic round robin lead distribution that evenly rotates leads among your available buyers for fair and balanced allocation.
Maximize revenue by automatically routing leads to the highest price buyer from your set of available buyers.
Associate multiple buyers with a single campaign. When leads come in, we automatically check for available buyers and route according to your predetermined rules.
Send leads based on predetermined priority rankings to specific buyers, ensuring your most important partners receive leads first.
Smart backup routing that automatically sends leads to secondary and tertiary buyers when primary buyers reject, ensuring maximum conversion rates.
Routing type that sends leads to all available buyers simultaneously, maximizing potential conversions across your entire buyer network.
Your lead buyers and sellers get a free portal with real-time reporting, posting instructions, and more.
A birdseye view of your campaigns, publishers, and advertisers that you can customize to your taste.
Add fields to campaigns in bulk or set default fields for all of your campaigns.
Schedule updates to your campaign settings ahead of time and monitor them all in one place.
Easily view all lead data, posts into Opta, posts to endpoints, and more for easy troubleshooting.
Instantly review lead pings for performance tracking and validation.
Add leads in bulk or one-off to your global or campaign suppression lists through the platform or via API.
Create custom routing rules based on lead attributes and posting responses, ensuring each lead is sent to the appropriate destination in the exact sequence you want.
Instantly check leads against your existing database to prevent duplicates before acquisition, saving costs and maintaining data integrity.
Verify email, phone, address, IP, and more in real-time, ensuring you’re only accepting and paying for leads with valid contact information.
Easily resend leads based on specific criteria, reducing data loss and maximizing lead utilization.
Send leads in batches via email or FTP.
Prevent duplicate leads across multiple campaigns, ensuring you’re only paying for a unique lead once.
Block leads that come through without TrustedForm or Jornaya or leads flagged in the federal do-not-call list.
Smart backup routing that automatically sends leads to secondary and tertiary buyers when primary buyers reject, ensuring maximum conversion rates.
Don’t see the feature you’re looking for?
We’re constantly shipping new updates based on user feedback. If you don’t see a feature that you need, drop us a note and let us know.
Transform Your Lead Gen Into Predictable Revenue
Join top lead agencies & brands already using Opta to automate their lead distribution and boost campaign ROI