Simple campaign optimization
tools for lead generators

Opta is the modern, intuitive lead distribution platform
designed to make campaign optimization easy.

Free migration User Friendly Quick Setup

Example of how Opta's reporting makes campaign optimization easy

View in-depth reporting

With our library of reporting, campaign optimization is simple. Opta makes it easy to identify trends amongst your campaigns, advertisers, and publishers, so you can quickly make adjustments to boost your ROI.

Conversion reporting

Upload disposition reporting and automatically view your target metric across every data point in the campaign.

Campaign insights

View month-over-month reporting and detailed reporting for campaign demographics, geography, device type, & more.

Pacing reports

Easily identify campaigns and traffic sources not pacing for cap, so you can adjust and use available budget.

Traffic analysis

View a filterable breakdown of all the traffic you’re receiving across every campaign and publisher.

Easily manage campaigns

With our comprehensive campaign optimization tools, improving your campaigns is effortless. Our platform provides intuitive features that allow you to efficiently handle multiple campaigns, make real-time adjustments, and streamline your workflows.

Real-time & scheduled changes

Implement instant updates or plan future modifications to your campaigns with our flexible scheduling system.

Bulk actions

Save time and effort by applying changes across multiple campaigns simultaneously. Our bulk action feature allows you to perform campaign optimization fast.

Streamlined campaign management

Access all your campaign controls in one centralized portal. Our user-friendly interface makes it easy to monitor performance, make informed decisions, and manage campaigns.

Managing campaigns makes campaign optimization simple

Your partners get tools that make campaign optimization easy

Tools for your partners

Opta gives your partners the tools required to make campaign optimization simple. Our platform enhances collaboration and streamlines operations for both advertisers and publishers. By offering dedicated access points and communication channels, we ensure that all partners can efficiently manage their role in your lead generation efforts.

Publisher login

Your publishers will have access to posting instructions, reporting, and campaign updates in one easy-to-access portal.

Advertiser login

Your advertisers will have access to their lead data, reporting, and more in one easy-to-access portal.

Email notifications

Your partners will get email notifications when you make changes to your campaigns, saving you from the manual emails that come with campaign optimization.