You’re buying leads you shouldn’t. Opta stops that.
Opta blocks duplicate, invalid, and out-of-area leads before they hit your CRM so you book more appointments with less spend.
| Status | Name | Reject Reason |
|---|---|---|
| Accepted | Brandon Clark | |
| Rejected | Ashley Hall | Invalid Phone |
| Accepted | Michael Lewis | |
| Accepted | Rachel Taylor | |
| Rejected | James Thomas | Duplicate Email |
| Rejected | Maria Lewis | Out of Area |
How Opta works
Connect your lead sources, set your rules, and Opta handles the rest.
Connect your lead sources
Pull in leads from any source – aggregators, paid social, paid search, website forms, and more. Connect in minutes.
| Active | Source |
|---|---|
| BlueFire Leads | |
| HomeYou | |
| Buyerlink | |
| Home Appointments |
Block dupes and junk instantly
Tell Opta what to block – duplicates, invalid phone numbers, bad zip codes, wrong property types, and more. If a lead doesn’t pass, it gets rejected before it ever reaches your CRM.
| Reason | Leads | Rate |
|---|---|---|
| Duplicate lead | 6 | 40.0% |
| Invalid zip targeting | 4 | 26.7% |
| Invalid phone number | 3 | 20.0% |
| Invalid property type | 2 | 13.3% |
Route clean leads to your CRM
Clean leads hit your CRM, dialer, or marketing platform in real-time. No delays, no manual handoffs – your reps are first to call.
See exactly where your money goes
Track lead volume, acceptance rates, and pacing across every campaign and source so you know exactly where you’ll land.
| Campaign | Leads | Accepted |
|---|---|---|
| Roofing | 95 | 86 |
| Windows | 38 | 34 |
| Siding | 28 | 25 |
| Kitchen | 9 | 8 |
What Opta blocks
Opta blocks them automatically so your team never sees them.
Duplicate blocking
The same homeowner sold to you by multiple providers
Block duplicate emails and phone numbers across all your sources. Set your own duplicate window or block forever. Works cross-campaign.
Contact validation
Fake phone numbers, bad emails, incomplete addresses
Opta checks for disconnected phone numbers, invalid emails, and bad addresses before your reps ever pick up the phone.
Out-of-area blocking
Leads from homeowners you’ll never be able to service
Only accept leads from the states and zip codes you cover. Leads outside your service area get rejected automatically.
Budget and schedule controls
Overspending on sources that aren’t performing
Set spend caps and schedules per source. Once your budget is hit, leads stop. No surprises on your invoice.
Property type and value filters
Paying for leads on homes that aren’t worth the job
Set a minimum property value so you’re not quoting jobs that won’t hit your margins. Filter by property type so your team only works leads worth their time.
TCPA litigator blocking
Calling someone who’s sued other contractors under TCPA
Opta screens for known TCPA litigators and blocks them before they hit your dialer.
Route clean leads to your tech stack
Opta delivers clean leads to your CRM, dialer, or marketing tools in real-time.
Loved by home improvement & home services companies
“Opta has significantly reduced wasted bandwidth in our call center by ensuring we are only dialing the leads that actually matter. Our team is able to focus their time where it drives the most impact. Their real-time customer support makes it feel like an extension of our internal team.”
“It’s hard to digest all the wasted money before life with Opta. The set rate for the bulk of my leads has gone up 50%. Working with their team has been magnificent.”
“With our lead volume, the de-duplication alone means Opta pays for itself each month. The platform is well-designed and easy to use while still being very robust and customizable.”
“Using Opta has cleaned up our lead flow and prevented unnecessary charges from bad leads, making a major difference in our marketing ROI. Their team is quick to respond and genuinely open to expanding their solutions based on customer feedback.”
“For the first time, we can clearly see which campaigns are actually profitable and understand our true cost of acquisition. Their system has brought a level of clarity and accuracy to our lead distribution that we didn’t have before.”
“Their real-time validation, de-duplication, and routing system has allowed us to stop wasting ad spend on junk and double-counted leads. We’ve already seen measurable savings in a matter of weeks.”
Your lead quality problem could be
solved by next week.
Book a demo and we’ll show you exactly how much you could save.
Book a demo