You’re buying leads you shouldn’t. Opta stops that.
Opta blocks duplicate and low-quality leads before they hit your CRM, so you book more appointments with less spend.
“Lead providers don’t work.”
If this were true, no one would use them. Paid leads are a channel that clearly works, and it isn’t going anywhere. The problem is what comes with the volume: the same homeowner sold to you three times, dead phone numbers, and leads you were never going to be able to service.
Filter that out and the channel you already rely on becomes predictable and profitable.
See the top home improvement lead sources| Status | Name | Reject Reason |
|---|---|---|
| Accepted | Brandon Clark | |
| Rejected | Ashley Hall | Invalid Phone |
| Accepted | Michael Lewis | |
| Accepted | Rachel Taylor | |
| Rejected | James Thomas | Duplicate Email |
| Rejected | Maria Lewis | Out of Area |
| Rejected | David Chen | Low Credit Proxy |
Every lead qualified before it reaches your team
Connect your sources, set your rules, and Opta handles the rest in real time.
Connect your lead sources
Pull in leads from any source – aggregators, paid social, paid search, website forms, and more. Connect in minutes.
See how it works| Active | Source |
|---|---|
| BlueFire Leads | |
| HomeYou | |
| Buyerlink | |
| Home Appointments | |
| Modernize | |
| MyHomePros |
Block dupes and junk instantly
Tell Opta what to block – duplicates, invalid phone numbers, bad zip codes, wrong property types, low credit proxy, and more. If a lead doesn’t pass, it gets rejected before it ever reaches your CRM.
See how it works| Reason | Leads | Rate |
|---|---|---|
| Duplicate lead | 16 | 32.0% |
| Invalid phone number | 14 | 28.0% |
| Invalid property type | 9 | 18.0% |
| Low credit proxy | 6 | 12.0% |
| Invalid zip targeting | 5 | 10.0% |
Route clean leads to your CRM
Clean leads hit your CRM, dialer, or marketing platform in real-time, just seconds after the opt-in, so your reps are first to call.
See how it worksSee exactly where your money goes
Track lead volume, acceptance rates, and pacing across every campaign and source so you know exactly where you’ll land.
See how it works| Campaign | Leads | Accepted |
|---|---|---|
| Roofing | 100 | 90 |
| Windows | 40 | 36 |
| Siding | 30 | 27 |
| Kitchen | 10 | 9 |
Block leads that waste time and money
Filter out duplicates, invalid leads, and low-value leads for good.
Duplicate blocking
The same homeowner sold to you by multiple providers
Block duplicate emails and phone numbers across all your sources. Set your own duplicate window or block forever. Works cross-campaign.
Contact validation
Fake phone numbers, bad emails, incomplete addresses
Opta checks for disconnected phone numbers, invalid emails, and bad addresses before your reps ever pick up the phone.
Out-of-area blocking
Leads from homeowners you’ll never be able to service
Only accept leads from the states and zip codes you cover. Leads outside your service area get rejected automatically.
Budget and schedule controls
Overspending on sources that aren’t performing
Set spend caps and schedules per source. Once your budget is hit, leads stop. No surprises on your invoice.
Property type filters
Paying for leads on properties your team won’t service
Filter by property type so your team only works leads worth their time. Block condos, apartments, rentals, or any property type that doesn’t fit your business.
Property value filters
Quoting jobs on homes that won’t hit your margins
Set a minimum property value so reps aren’t burning hours quoting jobs that won’t pencil. Filter by estimated home value before the lead ever hits your CRM.
TCPA litigator blocking
Calling someone who’s sued other contractors under TCPA
Opta screens for known TCPA litigators and blocks them before they hit your dialer.
Credit score proxy
Quoting jobs to homeowners who won’t qualify for financing
Filter leads by modeled credit strength so reps focus on homeowners likely to get approved.
Spam and IP validation
Bot-filled forms and leads from suspicious IPs
Block leads from known spam IPs, VPNs, and bot-driven submissions. Real homeowners only, no junk traffic burning your spend.
Less spend, more appointments
Stop paying for duplicates, dead numbers, and homeowners you were never going to service. The savings show up first, and every number after it moves too.
Based on average results across Opta customers. Not a guarantee of results.
We help contractors win
See how leading home improvement companies cut wasted lead spend and booked more appointments with Opta.
Multi-product remodeler
Install America saved $685K+ in 4 months
“Before Opta we were kind of running blind. Their team had us live in four business days and our marketing department is dramatically more cost effective.”
PA · Multi-product
American Remodeling left LeadConduit and saved 58%
“Just about flawless. I was extremely impressed and honestly surprised we were able to get integrated as quickly as we did without any major issues.”
Sacramento, CA · HVAC
Cobex Air booked 34% more on 40% less marketing spend
“I was skeptical, but the results were immediate. Quick integration with ServiceTitan and all my vendors. Immediate savings and drastic simplification of our entire lead gen program.”
Works with all your favorite tools
Opta delivers clean leads straight into your CRM, dialer, or marketing platform in real time. If it has an API, we connect to it, and our team builds the integration for you during onboarding.
See how it worksUnreasonably good support
Real people who know your account, respond quickly, and are willing to get into the details with you.
“Their real-time customer support makes it feel like an extension of our internal team.”
Onboarding new lead sources
We’ll introduce you to new lead sources, help you onboard them, and troubleshoot anything that comes up along the way.
Account changes and updates
Opta is simple to use and self-serve, but you’re also welcome to just ask us. Whether you need to update your zip targeting, switch your CRM, or want to evaluate your current ruleset, we’re here to help.
Questions about your account
If you’re ever unsure what happened to a lead or with a new lead source, just reach out and we’ll tell you the answer and show you where to find it next time.
Recommendations on your account
We look at your account without being asked, follow up when volume drops off a source, and flag where there’s spend worth recovering.
What contractors think of Opta
Marketing leaders at home improvement companies, in their own words.
“It’s hard to digest all the wasted money before life with Opta. The set rate for the bulk of my leads has gone up 50%. Working with their team has been magnificent.”
“Using Opta has cleaned up our lead flow and prevented unnecessary charges from bad leads, saving us tens of thousands each month. Their team is quick to respond and genuinely open to expanding their solutions based on customer feedback.”
“Partnering with Cole and the team at Opta has been a game-changer. Their platform instantly cut out wasted time and ad spend on low-quality and duplicate leads so we can focus on high-intent opportunities. Opta operates like a seamless extension of our own company – one of the smartest operational decisions we’ve made.”
“Before Opta we were kind of running blind. We reclaimed over $685,000 in lead spend in four months while nearly doubling our appointment set rate per lead. Their team had us live in four business days and our marketing department is dramatically more cost effective.”
“Partnering with Opta was one of the smartest decisions we’ve made to improve efficiency and clarity in our marketing department. It’s taken the manual work out of handling duplicate and low-quality leads, saving us significant time and money. What truly sets Opta apart is the team. Cole and his team are by far the most responsive and helpful we’ve worked with.”
“With our lead volume, the de-duplication alone means Opta pays for itself each month. The platform is well-designed and easy to use while still being very robust and customizable.”
“The migration was just about flawless. The team at Opta works extra hard to get the job done, and they work directly with lead vendors to make sure integrations are completed properly. The platform is straightforward, easy to navigate, and the reporting is a huge improvement. They’re building software specifically for the home service industry, so I really like that.”
“Opta has helped us improve our lead quality, not just pump up the lead volume. That means we’re spending way less time sifting through low-intent inquiries and way more time focusing on real, high-potential opportunities. The bottom line is huge: we’re saving both money and time.”
“I was skeptical, but the results were immediate. Quick integration with Service Titan and all my vendors. Immediate savings and drastic simplification of our entire lead gen program. Amazing support, great product, and they’re always building new features to make my life easier.”
“Opta has significantly reduced wasted bandwidth in our call center by ensuring we are only dialing the leads that actually matter. Our team is able to focus their time where it drives the most impact. Their real-time customer support makes it feel like an extension of our internal team.”
Common questions
Straight answers to what contractors ask us most.
In almost all cases, no. When a lead source supports real-time rejection, you’re only billed for leads Opta accepts. Some sources do not support billing based on real-time rejection and we encourage you to confirm this before launch.
There are plenty of sources who do allow for rejection, and we’re happy to introduce you to them.
Yes. Opta connects to lead sources through API or webhook. A handful of sources won’t let billing depend on a real-time API response, so we encourage you to confirm with any unknown source before launch.
Yes. We work with all major CRMs, dialers, and speed-to-lead tools. If it has an API, we can connect to it. Our team builds the integration during onboarding.
Most accounts are live in 3 to 5 business days. Onboarding is one 20-minute call where we collect your zip list, lead sources, and CRM details. We handle everything else.
Our average customer rejects around 20% of incoming leads. Actual savings depend on your lead volume, spend, and which of your sources support real-time rejection. We’ll map that out with you before you sign.
Pricing is based on your monthly lead volume, and it’s month-to-month with no long-term contract. We don’t charge setup fees, overage penalties, transaction fees, or usage fees for validation and enrichment. One subscription covers everything.
We strive to provide unreasonably good support. You are assigned a customer success manager and have access to our entire support team. While Opta is a self-serve product, we are incredibly hands-on.
We can make account changes for you, zip updates, set up new sources, CRM changes, and can deal with your lead vendors directly if something breaks.
Your lead quality problem could be solved by next week.
Book a demo and we’ll show you exactly how much you could save.
Book a demo