Lead distribution software
designed for speed
Opta is the modern, intuitive lead distribution software
designed to make lead routing easy.
Post leads whenever you want
Take full control over when and how you post leads with our advanced distribution platform. Post in real-time as leads come in, or schedule for later to align with your team’s availability. This flexibility allows you to optimize lead flow, maximize response times, and adapt to changing market conditions or staffing levels.
- Real-time
Easily post leads directly to your target endpoint, whether a buyer or some piece of your marketing tech stack, in real-time.
- Delayed
Select the exact moment you want a lead to fire to your target destination: delayed for seconds, minutes, hours, or days.
Post leads however you want
Unparalleled flexibility in lead posting and distribution is at your fingertips. Choose from multiple posting methods to seamlessly integrate with your existing systems and those of your partners. This versatility ensures you can efficiently manage lead flow, optimize response times, and scale your operations effortlessly.
- API posting
Push lead data directly to your partners’ or team members’ systems through secure API endpoints, enabling instant access.
- Email delivery
Distribute leads to your buyers or team members via email reports in real-time with lead files or by including the lead data in the email body.
- FTP upload
Distribute leads via FTP upload in real-time with lead files. Automatically transfer lead data files to designated FTP servers.
Distribute leads based on rules
Create sophisticated posting rules tailored to your business needs with our powerful rule engine. Set up custom conditions and sequential workflows to ensure leads are distributed efficiently and effectively. This rule-based approach optimizes lead allocation, improves response times, and maximizes conversion rates.
- If/then conditions
Create complex decision trees for lead routing based on posting values or responses. Split lead routes based on if/then conditional logic.
- Waterfall posting
Implement cascading distribution logic to maximize lead coverage with sequences of potential recipients and endpoints.
- Forward posting flows
Design multi-step lead journeys to send leads to multiple endpoints, enabling sophisticated lead nurturing and flexibility.
- Schedule posting changes
Schedule changes to posting flows for future dates, enabling you to adapt to updates without having to set reminders for yourself.
Ready to get started?
We’ll set you up for free.
Completely free done-for-you migrations.
Faster and smarter every step of the way
Opta is designed to help you and your team make better decisions faster.
Collect leads from anywhere.
Screen out bad leads.
Send them where you want.
Analyze reports to adjust.
Become a lead generation expert
Industry news, insights, trends, and our best content straight to your inbox twice a month. Completely free.
By subscribing, you agree to our privacy policy and provide consent to receive email updates from Opta.