Customer case study
Multi-product remodeler
American Remodeling left LeadConduit and saved 58%
A Pennsylvania-based multi-product remodeler migrated 36 lead sources off LeadConduit, cut their own platform costs by 58%, and stopped paying separately for integrations, data validation, and enrichment after switching to Opta.
Book a demoLower platform cost
58%
Than their previous LeadConduit subscription, with no extra fees
36
Lead sources migrated
$0
Extra fees for integrations, validation, or enrichment
Live in 2 days
Company
Industry
Home improvement
Operates in
Pennsylvania
Product lines
Roofing, windows, siding, bath, kitchen, doors, gutters, epoxy flooring
The challenge
They had been through migrations before
American Remodeling had been running their web leads through LeadConduit, and the team had been through enough tech migrations to know what usually goes wrong.
New webhook URLs to coordinate with every vendor. CRM integrations that don’t translate cleanly. Days of downtime while things get rewired.
With 36 lead sources to move, that risk was the main thing standing between them and a switch.
“I was worried we would not get fully integrated within three days. I was also concerned we might run into additional tech issues, as there usually are with technology updates and migrations.”
Why they switched
Two costs were climbing at once
The platform itself, and the outside tech support needed to keep integrations running.
“Costs were getting too high, and we were also spending too much on third-party tech support. Opta has been very hands-on with integrations, and the overall costs are lower. We’re saving money on both platform costs and tech support.”
Integrations
Built and maintained by Opta’s team, not billed as a separate line item.
Data validation
Included in the subscription rather than charged per lead.
Data enrichment
Also included, so there is no usage bill attached to it.
Hands-on support
Replacing the third-party tech support they had been paying for separately.
Implementation
36 sources migrated in 2 days
With Opta’s free done-for-you onboarding, American Remodeling migrated 36 lead sources, configured campaigns across multiple products, and went live in 2 days. No major technical hurdles. No leads dropped.
Opta contacted every vendor
Opta’s team coordinated outreach to each lead vendor directly. Randy didn’t sit on a single vendor call.
36 sources and campaigns configured
Every source migrated and campaigns set up across multiple product lines.
Live in 2 days
No major technical hurdles, and no leads dropped in the cutover.
“Just about flawless. I was extremely impressed and honestly surprised that we were able to get integrated as quickly as we did without any major issues.”
The results
One subscription instead of four bills
On top of the platform cost coming down 58%, American Remodeling stopped paying separately for integrations, data validation, and data enrichment. All of it is included in their Opta subscription.
The third-party tech support bill went with it, because Opta handles the integration work directly.
Platform cost down 58%
Lower than their previous LeadConduit subscription, with no add-on fees layered on top.
No third-party tech support
Opta has been very hands-on with integrations, so the outside support spend went away.
Reporting they actually use
“The platform is very easy to navigate and the reporting has been a huge improvement.”
Built for the trades
“They’re building software specifically for the home service industry, so I really like that.”
For contractors on the fence
“The team at Opta will get the job done and work extra hard to make sure everything is set up correctly. They also work directly with lead vendors to ensure integrations are completed properly and smoothly.”
More customer stories
Other contractors using Opta
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