How Install America saved $685K+ in 4 months

Install America is a multi-product home improvement contractor serving Pennsylvania, Tennessee, and North Carolina. Their product lines include windows, doors, roofing, siding, kitchens, and baths. Before Opta, they had nothing filtering leads at intake. Every lead the vendors sent flowed straight to their reps.

The problem: low-quality aggregator leads

Install America’s biggest issue with aggregator leads was quality. Homes that wouldn’t be profitable projects, disconnected numbers, and duplicate leads.

“We were paying for ridiculous stuff. Duplicates, bad phone numbers, leads that thought they were getting something for free. These were the things we were looking to eliminate.”

The team had been running homes too low in value to be profitable. Going back through the prior year’s data, almost every house under a specific value was a turn-down. So why were they still running houses under that value?

Before Opta, Tom knew he was wasting money on bad leads, but he didn’t yet understand the scale of it.

His sales reps felt it. “They were really disappointed in not closing many of the leads we purchased that we were running.”

Why Install America chose Opta

Tom saw an Opta ad at the right moment. He had been looking for a way to evaluate leads before they hit his reps: validate phone numbers, catch duplicates, and set a minimum home value floor automatically.

The home value filter was the hook. Tom had been running thousands of leads on homes that would never produce a profitable project, and he wanted a system that would block them at intake.

Opta is the only lead filtering platform built exclusively for home improvement contractors. That means Tom gets all the features he needs without having to pay for bloated, generic solutions.

What changed: live in 4 days, results in weeks

Install America went live on Opta in 4 business days with free done-for-you onboarding. Opta’s team handled the lead vendor integrations directly, so Tom didn’t sit on coordination calls.

Then the results came fast.

“In our first month, we saw incredible gains.”

Appointment set rate per lead nearly doubled. Callers spent less time dialing disconnected numbers. Confirmers spent less time on appointments that would never qualify. With cleaner volume coming through, Install America operated with fewer callers and confirmers while holding appointment volume flat.

After tuning the home value floor, gross-to-net jumped about 10 points.

“Our sales reps have noticed we’re getting more bought. Especially this past month, they’ve really noticed that.”

For contractors on the fence

Asked if he’d recommend Opta to fellow remodelers, Tom didn’t hesitate:

“Absolutely. Before Opta we were kind of running blind. Now we’re honing in on working the good leads we can work. It lets us keep our best marketers setting appointments, and we’ve become more cost effective in our marketing department.”

Install America is online at installamerica.com