Opta

Earn more & scale smarter with faster lead distribution

Privacy Policy

Privacy Policy

Effective Date: July 10, 2025
Contact: support@opta.io

Opta (“we,” “us,” or “our”) is a U.S.-based business unit of Tiburon Media Group, LLC that provides lead routing and campaign operations tools for business customers. This Privacy Policy explains how we collect, use, and protect personal information through our public website (opta.io), marketing activities, and account-level interactions. It does not apply to the data our customers manage through the Opta platform.

If your personal information has been submitted to Opta by one of our customers, please refer to that organization’s privacy policy. We do not control how they collect, use, or share lead data.

1. Information We Collect

We may collect the following types of information when you interact with our website or communicate with us directly:

  • Contact Information — name, email address, phone number, company name
  • Account Information — login credentials, billing contacts, user roles
  • Marketing and Communication Data — email preferences, event registrations, responses to campaigns
  • Website Usage Data — IP address, browser type, device information, site interactions
  • Cookie and Tracking Data — analytics and advertising cookies (e.g., Google Analytics, Meta Pixel, RB2B)

We do not knowingly collect or process sensitive personal information or data related to children under 13.

2. How We Use Your Information

We use personal information to:

  • Respond to inquiries and support requests
  • Maintain and improve our website and communication tools
  • Send service updates, product announcements, or marketing (with opt-out)
  • Analyze site traffic and campaign performance
  • Comply with legal obligations and protect our rights

You may opt out of marketing communications at any time by clicking “unsubscribe” or contacting support@opta.io.

3. Cookies and Tracking

We use cookies and similar technologies to support analytics and advertising. This includes third-party tools such as Google Analytics, Meta Pixel, and RB2B.

Cookies help us:

  • Understand website usage
  • Measure ad performance
  • Improve our marketing outreach

You can manage your cookie preferences through your browser settings. We also honor Global Privacy Control (GPC) signals where legally required.

4. Sharing and Disclosure

We do not sell your personal information. We may share limited data with:

  • Service Providers (e.g., web hosting, analytics, CRM)
  • Advertising Platforms (to support retargeting or campaign performance)
  • Legal Authorities when required by law
  • Business Successors in the event of a merger, acquisition, or sale of assets

All third parties are subject to contractual confidentiality and data protection obligations.

5. Customer Lead Data (Platform Use)

When customers use the Opta platform to manage or route lead data, we act as a data processor on their behalf. This data is stored temporarily, transmitted securely, and may be logged to ensure reliable delivery. We do not access, analyze, or use this data for any other purpose. Lead data is governed by the customer’s privacy policy and our Terms of Service and Data Processing Agreement.

6. International Transfers

If you are located outside the United States, your personal data may be transferred to and processed in the U.S. We use appropriate safeguards, such as Standard Contractual Clauses (SCCs), to ensure lawful data transfers.

7. Data Security and Retention

We apply security measures consistent with SOC 2 standards, including:

  • Encryption in transit and at rest
  • Access controls and monitoring
  • Incident response procedures

We retain personal data only as long as necessary for business, legal, or compliance purposes. You may request deletion of your information at any time.

8. Your Privacy Rights

Depending on your jurisdiction (e.g., California, UK, EEA), you may have rights to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion
  • Object to or restrict certain processing
  • Receive your data in portable format
  • Opt out of marketing or behavioral advertising

To exercise your rights, contact support@opta.io. We may need to verify your identity before responding.

If you are located in the UK or EEA, you may also lodge a complaint with your local Data Protection Authority. For EU countries, a full list of DPAs is available at edpb.europa.eu.

9. Updates to This Policy

We may update this Privacy Policy to reflect changes in law or business practices. If we make material changes, we will update the effective date and post a notice on our website.

Contact Us

support@opta.io
Opta
39 Main St.
Tiburon, CA 94920
United States