Lead Distribution Software for Home Services
Opta helps contractors protect marketing spend, book more appointments, and save time by blocking low-quality leads.
What our customers say
“Hindsight is 20/20, but hard to imagine a world without utilizing Opta. Equally important, working with their team has been magnificent. It’s hard to digest all the wasted money before life with Opta! The set rate for the bulk of my leads has gone up 50%.”
“Using Opta has been a huge help for our team. It’s cleaned up our lead flow and prevented unnecessary charges from bad leads, making a major difference in our marketing ROI. Their team is quick to respond and genuinely open to expanding their solutions based on customer feedback.”
“Since partnering with Opta, our lead flow has transformed. Their real-time validation, de-duplication, and routing system has allowed us to stop wasting ad spend on junk and double-counted leads. We’ve already seen measurable savings in a matter of weeks.”
“Opta has significantly reduced wasted bandwidth in our call center by ensuring we are only dialing the leads that actually matter. By filtering out low-quality activity and prioritizing high-intent opportunities, our team is able to focus their time where it drives the most impact. Their real-time customer support makes it feel like an extension of our internal team.”
“Opta has helped us significantly with our reporting. For the first time, we can clearly see which campaigns are actually profitable and understand our true cost of acquisition. Their system has brought a level of clarity and accuracy to our lead distribution that we didn’t have before.”
“With our lead volume, the de-duplication alone means Opta pays for itself (and more) each month. The platform is well-designed and easy to use while still being very robust and customizable. Their team is extremely responsive and proactive with support. Highly recommend!”
Predict your monthly savings
Most contractors reject ~20% of aggregator leads as duplicates or invalid. See what that means for you.
Estimate based on typical rejection rates from vendors that support real-time rejection. We’ll verify with your actual data on the demo call. Estimated savings do not account for Opta costs.
How lead distribution software works
Everything flows to Opta first. We check for duplicates, verify compliance, and filter out junk data. Only qualified prospects go to your CRM.
Capture
Connect your lead sources via API or webhook. Everything flows to Opta first.
Validate
We make sure leads are unique, in your service area, valid data, and compliant.
Route
Qualified prospects go straight to your CRM, dialer, or marketing tools.
Measure
Track your cost per conversion & return on ad spend by lead source with real-time reporting.
Features built for contractors
Automatic deduplication across all sources
Duplicates are rejected before delivery. You never see them in your CRM, so your sales team doesn’t waste time calling leads that will never close.
- Deduplication based on email and phone
- Customizable duplicate window (30, 60, 90, 120 days)
- Cross-product duplicate prevention
- Customize rules so you keep your internal leads while rejecting junk from aggregators
- Bad leads never reach your CRM, so sales only calls qualified, unique prospects
Example: A homeowner submits a form on your website at 2pm, then another from a lead aggregator at 2:15pm. Opta accepts your website lead and automatically rejects the paid duplicate. Your sales team only sees one lead and you don’t waste your spend.
Real-time compliance checks
Automatically block known TCPA litigators with Blacklist Alliance and capture proof of consent
- Integrate your TrustedForm account
- Integrate your Jornaya account
- Blacklist Alliance TCPA firewall checking
- Automatic rejection of leads without valid certificates
- Audit trail for compliance reporting
Real time validation and quality filtering
Filter out junk before it reaches your sales team. We validate lead data and make sure only real prospects make it to your CRM.
- Phone validation: check for active, valid number and mobile vs landline
- Email validation: check for valid, deliverable emails
- Service area verification: ZIP or state based filtering
- Bot prevention via IP address
- TrustedForm and Jornaya certificate checks before routing
Automated routing to your CRM and dialers
Validated leads get pushed instantly to your systems. No manual exports or data entry.
- API/webhook delivery: Real time push to your systems
- Email delivery: Formatted lead emails to your team or system
- Google Sheets: Automatic row appends for spreadsheet workflows
- FTP/SFTP: Batch file delivery for legacy systems
Performance tracking by lead source
See which sources send clean leads and which ones waste your money.
- Lead volume by source
- Rejection rate by source
- Reject reason breakdown
- Real time ROAS and cost per conversion tracking
Route leads to your tech stack
Any system with API access including MarketSharp, LeadPerfection, Service Titan, i360, Salesforce, GoHighLevel, Hatch, and more. We can also route leads via email, Google Sheets, or FTP.
Frequently asked questions
What systems does Opta connect to?
CRMs like MarketSharp, LeadPerfection, i360, Salesforce, HubSpot, and GoHighLevel. Engagement tools like Hatch. Any external source via API or webhook. Setups take minutes and are performed by our team.
How do duplicate leads get handled?
Duplicates are rejected before delivery (via API/webhook where available). You never see them in your CRM, so your sales team doesn’t waste time calling leads that will never close. Cross-product checks also prevent overlap between verticals like roofing and windows.
How does Opta receive leads?
Opta can receive leads via API or through our native webhooks. All lead sources receive detailed documentation that makes set up quick and easy.
Does Opta check TrustedForm certificates?
Yes. Opta supports TrustedForm capture and claiming for customers who connect their accounts, at no charge. We maintain real-time lead logs showing all certificates and will block leads that have invalid or missing TrustedForm certificates.
How do leads get into my CRM?
We deliver validated leads via API (real time push), webhook, email, Google Sheets (automatic row append), or FTP/SFTP (batch file delivery). Choose the method that works best for your tech stack.
How does Opta save me time and money?
When Opta rejects a lead (duplicate, out-of-service-area, non-compliant, or invalid data), that lead is blocked before it reaches your CRM. Your sales team never wastes time calling bad leads, and you don’t pay for leads you can’t convert.
Am I buying enough leads to use Opta?
It depends on your CPL and monthly volume from aggregators, but we have customers with around 100 leads per month with positive ROI. The key factors are your current duplicate rate and cost per lead.
Can Opta help me find better lead sources?
Yes. All Opta customers get access to our network of vetted home services aggregators who support real time rejection. We can help you source additional providers and negotiate better rates.
Is there a contract or setup fee?
Month-to-month service agreement. No long-term contract. No setup fees. Free concierge onboarding.
Stop wasting money on duplicate and junk leads
Schedule a 30-minute demo to learn how Opta improves lead quality and conversion rates.
Schedule a demo